{"id":10674,"date":"2023-03-15T09:21:05","date_gmt":"2023-03-15T12:21:05","guid":{"rendered":"https:\/\/www.futbox.com\/blog\/?p=10674"},"modified":"2025-09-08T12:07:07","modified_gmt":"2025-09-08T15:07:07","slug":"safirs-world-cup-2022-kits-project","status":"publish","type":"post","link":"https:\/\/www.futbox.com\/blog\/futebol-design\/safirs-world-cup-2022-kits-project","title":{"rendered":"World Cup 2022 Safir’s Kits. Project by Futbox"},"content":{"rendered":"

Introduction<\/h3>\n

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Safir Global for Marketing Management EST<\/a> is a marketing and consulting company based in Dubai, United Arab Emirates, that offers a variety of services including:<\/p>\n

Marketing strategy and planning, Brand management and visual identity, Digital marketing and social media, Advertising and promotion campaigns, Public relations and press relations, Market research and data analysis, Business management consulting and development, Training and coaching in marketing and sales, App and website development, Content production and video and animation creation.<\/p>\n

The company may offer other services in addition to these, but this is a general list of the main services provided by Safir Global.<\/p>\n

Safir also collaborated for the partnership signed in June 2021, between Futbox and the digital art studio, NeverFade, based in Sharjah Park, United Arab Emirates.<\/p>\n

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\"Futbox<\/a>

Futbox signs an partnership with the Digital Art Studio, based in the United Arab Emirates.<\/p><\/div>\n

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More details here in the Exame article<\/a>.<\/p>\n

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In August 2022, the company hired Futbox to create promotional kits, alluding to the home countries of its clients, to distribute during the World Cup in Qatar. The creative process to follow.<\/p>\n

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Project Details<\/h3>\n

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10 kits\u2019 creation for the Safir’s customers (National Football Teams). Each kit will include a shirt and a cap, in addition to the design of the box that will serve as packaging for the customized kits. National Football Teams:<\/p>\n

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1 – Brazil
\n2 – Austria
\n3 – Nigeria
\n4 – France
\n5 – Spain
\n6 – Croatia
\n7 – Germany
\n8 – Italy
\n9 – UAE
\n10 – Argentina<\/p>\n

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Conception<\/h3>\n

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In Arab culture, the characteristics of the bull within astrology represent wealth, prosperity, and abundant resources. The goal of these signs is to have a full, influential, happy, peaceful, and stable life.<\/p>\n

The creative process for the development of Safir’s kits for the 2022 World Cup in Qatar was based on this concept and provided a fusion between the bull design, which was illustrated from the Safir logo, formed by crystals, to build the flags of Safir’s clients’ national teams.<\/p>\n

The result was a striking design for the World Cup kits that incorporated the graphic characteristics of the Safir logo without using any properties of FIFA.<\/p>\n

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Some Presentation’s Screens<\/h3>\n

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\"Fusion<\/a>

Fusion between the bull design, which was illustrated from the Safir logo, formed by crystals<\/p><\/div>\n

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\"Safir<\/a>

Safir Presentation – Slide 06<\/p><\/div>\n

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\"Safir<\/a>

Safir Presentation – Slide 10<\/p><\/div>\n

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\"Safir<\/a>

Safir Presentation – Slide 20<\/p><\/div>\n

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\"Safir<\/a>

Safir Presentation – Slide 27<\/p><\/div>\n

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\"Safir<\/a>

Safir Presentation – Slide 30<\/p><\/div>\n

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\"Safir<\/a>

Safir Presentation – Slide 30<\/p><\/div>\n

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\"Safir<\/a>

Safir Presentation – Slide 40<\/p><\/div>\n

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\"Safir<\/a>

Safir Presentation – Slide 42<\/p><\/div>\n

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\"Safir<\/a>

Safir Presentation – Slide 43<\/p><\/div>\n

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World Cup Safir Kits’ Production<\/h3>\n

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\"World<\/a>

World Cup Safir Kits’ Production<\/p><\/div>\n

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More about FUTBOX – Football’s Graphic Research Center<\/h3>\n

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\"\"<\/a><\/p>\n

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Find HERE<\/a> other Futbox’s developed projects for Football Clubs, Sports Brands and Film Festivals.<\/h3>\n

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Podcast:<\/h3>\n

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Click on the images below and check out the chats on Futeboteco (Tomando Uma Com)<\/strong> and Bora Pra Resenha Podcast<\/strong> where we talk about the revitalization of football club brands, the Brazilian national team, the calendar, VAR, updated rules, the new field markings and many other curiosities about the history of Brazilian and world football.<\/p>\n

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Futeboteco (Tomando Uma Com):<\/h3>\n

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