Introduction

Safir Global for Marketing Management EST is a marketing and consulting company based in Dubai, United Arab Emirates, that offers a variety of services including:

Marketing strategy and planning, Brand management and visual identity, Digital marketing and social media, Advertising and promotion campaigns, Public relations and press relations, Market research and data analysis, Business management consulting and development, Training and coaching in marketing and sales, App and website development, Content production and video and animation creation.

The company may offer other services in addition to these, but this is a general list of the main services provided by Safir Global.

Safir also collaborated for the partnership signed in June 2021, between Futbox and the digital art studio, NeverFade, based in Sharjah Park, United Arab Emirates.

Futbox signs an partnership with the Digital Art Studio, based in the United Arab Emirates.

More details here in the Exame article.

In August 2022, the company hired Futbox to create promotional kits, alluding to the home countries of its clients, to distribute during the World Cup in Qatar. The creative process to follow.

Project Details

10 kits’ creation for the Safir’s customers (National Football Teams). Each kit will include a shirt and a cap, in addition to the design of the box that will serve as packaging for the customized kits. National Football Teams:

1 – Brazil
2 – Austria
3 – Nigeria
4 – France
5 – Spain
6 – Croatia
7 – Germany
8 – Italy
9 – UAE
10 – Argentina

Conception

In Arab culture, the characteristics of the bull within astrology represent wealth, prosperity, and abundant resources. The goal of these signs is to have a full, influential, happy, peaceful, and stable life.

The creative process for the development of Safir’s kits for the 2022 World Cup in Qatar was based on this concept and provided a fusion between the bull design, which was illustrated from the Safir logo, formed by crystals, to build the flags of Safir’s clients’ national teams.

The result was a striking design for the World Cup kits that incorporated the graphic characteristics of the Safir logo without using any properties of FIFA.

Some Presentation’s Screens

Fusion between the bull design, which was illustrated from the Safir logo, formed by crystals

Safir Presentation – Slide 06

Safir Presentation – Slide 10

Safir Presentation – Slide 20

Safir Presentation – Slide 27

Safir Presentation – Slide 30

Safir Presentation – Slide 30

Safir Presentation – Slide 40

Safir Presentation – Slide 42

Safir Presentation – Slide 43

World Cup Safir Kits’ Production

World Cup Safir Kits’ Production

More about FUTBOX – Football’s Graphic Research Center

Find HERE other Futbox’s developed projects for Football Clubs, Sports Brands and Film Festivals.

Podcast:

Click on the image below and check out the full chat on Bora Pra Resenha Podcast where we talk about the revitalization of football club brands, the Brazilian national team, calendar, VAR, updated rules, the new field demarcations and many other curiosities about the football history. (Interview in Portuguese):

Futbox in the Bora Pra Resenha Podcast